About the Award
The modern world offers unparalleled tools for connection, from social media to the wealth of information accessible from across the globe. Yet, while these advancements have made us more virtually connected than ever, they have also in many ways deepened the divides between us. The spread of misinformation, negative impacts on mental wellbeing, and the transient nature of modern life have all contributed to a growing sense of disconnection and division. It comes as no surprise, then, that recent studies show a decline in people’s perception of the world as a welcoming and convivial place (1).
This growing sense of isolation has far-reaching consequences. The recent WHO Commission on Social Connection has estimated that 1 in 4 older adults are facing social isolation and up to 15% of adolescents worldwide are experiencing loneliness worldwide (2). If we are to work towards a healthier and inclusive future for all, it is therefore crucial that we do not forget - or diminish the importance of - the power of being together.
At Pernod Ricard, we are committed to inspiring authentic moments of sharing. We believe that the young people of today possess a unique ability to bring communities together and create inclusive spaces where everyone feels they belong. With a growing global awareness of the importance of mental health, inclusion, and the value of authentic connections, we wish to acknowledge and support those who are leading the way towards a more compassionate world and empowering individuals to reach their full potential collectively.
This is why, to mark Pernod Ricard’s 50th anniversary, we are delighted to partner with One Young World to provide The WE Award, recognising five exemplary young leaders who are putting in the work to bring people back together. By spotlighting their efforts, we hope to inspire others and reaffirm our shared commitment to building a more authentically connected future.
To be considered for the Award, candidates must be:
- Advocating for and implementing solutions that promote social connection, and combat loneliness;
- Developing and enhancing social infrastructure (e.g. community spaces, services and networks) in order to encourage social interaction and accessibility;
- Actively cultivating positive social environments (e.g. via responsible drinking initiatives),
- Or, leading preventive and intervention programs designed to support mental wellbeing within communities.
Award winners will receive:
- Access to the One Young World Summit 2025 in Munich, Germany.
- Hotel accommodation in Munich between 2 - 6 November (inclusive) 2025.
- Participation in a pre-event hosted by Pernod Ricard Foundation on 3 November 2025.
- The cost of travel to and from Munich (flights in economy)
- Catering which includes breakfast, lunch, and dinner.
- Ground transportation during the Summit via public transport.
Eligibility Criteria
Eligible candidates must fit the following:
- Aged at least 18 & aged at least the minimum drinking age in your country of residence.
- Nationals of all countries will be eligible to apply for the award.
- Demonstrated capacity for leadership.
- Showcased tangible impact in one of the three pillar topics:
- Promoting social connection and tackling loneliness,
- Cultivating positive social environments,
- Supporting mental wellbeing.
(1) https://www.wellnessdaily.com.au/culture/booze-giant-pernod-ricard-releases-research-on-lonliness
(2) WHO Commission on Social Connection.